Hardy B Truelson is the founder and chairperson of Scandinavian Avionics Group (SA Group), Denmark, a
globally reputed name in Aviation Services, especially Avionics.
An electronic engineer who worked with the Danish Air Force for 7 years and after that Hardy founded
Scandinavian Avionics (SA) at Billund, Denmark in 1978. At the time, the objective mainly (just for
info was our (by far) biggest contract in the 80ties with Danish Air Force (INS Repair)) was to serve
the civil aircraft industry with sales, installation, and maintenance of avionics. After two years,
Scandinavian Avionics first expanded to Oslo, Norway, and since then, has grown to become a
significantly large organization comprising 14 international divisions – The SA Group – across Europe,
Middle East, India, and the Southeast Asia.
In fact, the Group is one of the biggest independent avionics companies outside the USA and is widely
regarded as a highly specialized and experienced organization characterized by high quality products,
excellent services, worldwide support, and a responsive, open-minded, and professional attitude in all
aspects of the business. The group’s businesses include product development, design, engineering &
STCs, production services, installation services, aircraft interiors, training services, MRO/
maintenance services, logistics & parts services, and consultancy services, backed by a comprehensive
basket of suitable regulatory approvals like a.o. EASA, FAA, UK-CAA.
Having been at the Group’s helm for more than five decades, Hardy’s entrepreneurial nature and passion
for aviation have infused the Group with a cultural predisposition to seize the initiative, to retain
its industry leadership and global reputation. Today, the SA Group provides turn-key avionics
solutions for civil and military aircraft, helicopters and UAS and is an appointed distributor and
service centre for most of the civil avionics OEM's (Original Equipment Manufacturer's), aside from
having commercial agreements with many key military producers – several on an exclusive basis.
Hardy enjoys the future development and opportunities with both his son and daughter working in and
sharing future responsibilities for the Group.